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  What Is Pryvit? > Marketing View > Need for Privacy

Why privacy? Some people view privacy as the refuge of criminal elements. They argue for an "open" society in which we accept loss of privacy in return for greater protection against those who intend harm. They point to economic benefits (examples -- efficiencies in medical care, targeted marketing, effective policing) that can be derived from standardized exhaustive databases. So they argue, "Let there be no secrets."

These are fine arguments... except that historically we find these views expounded, not by those who loved freedom, but by despots, tyrants, social engineers, and those who have held the common man in contempt. Freedom and privacy go hand in hand:

Article of Amendment IV
The Constitution of the United States
Ratified December 15, 1791

The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.


Article IV is one of the ten articles making up the US "Bill of Rights." Other nations also enshrine privacy as a fundamental human right, on the basis of natural law and justice. The dignity of the human person thrives where personal property, privacy, and freedom are held in respect.

Individual privacy is a fundamental need: Feelings about personal privacy run deep. The need for privacy stems from a basic need for respect -- for oneself and for one's possessions. If you take what is mine against my will, you treat me as having no value. Information is a precious possession. When we share information, we prefer to do it on our terms. Example: We don't mind sharing our medical data and knowledge of the working of our bodies with skilled, caring health care professionals. We share because we believe the sharing will result in enhanced personal well-being. But we are outraged if our medical data is stolen and put up for sale to insurers, pharmaceutical manufacturers, or our employers.

Corporate privacy: Because of the nature of survival in a competitive world, the corporate need for privacy is also strong. Survival of corporations and even nations can hinge on the ability to keep secrets.

Benefits Features of Pryvit
Freedom from prying eyes Collections of processed data fragments are meaningless to even a highly skilled reverse engineer or hacker
Freedom from data mining "He who mines my computer finds only garbage."
Files cannot be found Data files are dispersed to hidden locations on the Internet and other media
Accommodate any files whatsoever Encryption enhancer -- Can even start with files that are already heavily encrypted.
Ultra high security Cascading fragmentation, fortified further if a different computer is used for each stage.

Technological means now exist to infringe on privacy. The existence of the means does not create a right, either for the state or for other persons, to violate fundamental human dignity. It seems only just, therefore, that we counter technology with technology. Let there be technological means that safeguard "the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches....".

©2004 Marpex, Inc.
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